Real Estate, Straight Up

Real Estate, Straight Up is where we talk about what’s actually happening in the Central Texas real estate market — not the polished version you hear everywhere else.

Hosted by Kasey Jorgenson, founder of Jorgenson Real Estate in Round Rock, Texas, this podcast features real conversations with top-producing agents and industry professionals across Austin, Round Rock, Georgetown, and surrounding areas.

We break down how deals are actually getting done, what’s working right now, what’s not, and where most agents, buyers, and sellers are getting it wrong.

If you want real insight into buying, selling, or building a real estate business in Central Texas — you’re in the right place.

Contributors

Host

Kasey Jorgenson

Kasey Jorgenson is the founder of Jorgenson Real Estate, a brokerage based in Central Texas, including Round Rock, Austin, and Georgetown, serving clients throughout the Central Texas market.

He got into real estate in 2009 and has been in it ever since — through multiple market shifts, thousands of conversations, and over 1,900 closed properties with his team.

Kasey is known for being direct, practical, and not overly impressed by industry noise. As the host of Real Estate, Straight Up, he sits down with top-producing agents and industry professionals to talk about what’s actually working, what’s not, and what people aren’t saying out loud.

His focus is simple: help clients make better decisions, help agents build real businesses, and keep things grounded in reality.

Producer

Adriana Roca

Adriana Roca is a Transaction Partner with Jorgenson Real Estate, working behind the scenes to keep home sales across Greater Austin and Central Texas organized and on track from contract to close. When she's not coordinating the details of a transaction, Adriana lends her organizational eye to producing Closer Conversations. She's fluent in Spanish and grew up around real estate - her mother was an agent in South Florida, and her grandparents were land developers and builders - giving her a natural instinct for the industry conversations the show covers. An avid rower who started her alma mater's first-ever rowing scholarship program, she was named Jorgenson Real Estate's Partner of the Year in 2024.

https://jorgensonrealestate.com/agent/adriana-roca

Guests

Guest

Crystal Long

Crystal Long is a Broker Associate with Jorgenson Real Estate and one of the most consistent closers in Central Texas. Based in Williamson County, she specializes in new construction and out-of-state relocations, guiding buyers through unfamiliar markets with confidence. A Business Administration/Accounting background sharpens her contract and negotiation skills, while years in the service industry built her people-first approach. Crystal holds JRE's Circle of Excellence honor, was named Partner of the Year in 2023 and 2025, and has ranked #2 companywide in both closed units and sales volume for three consecutive years. She's also a Military Relocation Professional (MRP) and Accredited Buyer's Representative (ABR). Outside of work, she's fully present with her family, volunteering at her kids' school and staying rooted in the community she sells every day.

https://jorgensonrealestate.com/agent/crystal-long

Guest appearance on:

What If Today’s “Slow” Market Is Normal?

Guest

Jackee Princeau

Jackee Princeau is a real estate agent with Jorgenson Real Estate, serving clients across Central Texas, including Round Rock, Austin, and surrounding communities.

She is known for her client-first approach, strong communication, and ability to guide buyers and sellers through the process with clarity and confidence. Whether working with first-time homebuyers, move-up clients, or sellers navigating today’s market, Jackee focuses on making each transaction smooth, informed, and well-executed.

As part of Jorgenson Real Estate, Jackee is committed to high standards, consistent growth, and delivering a strong experience for every client she works with.

Guest appearance on:

Fabuloso, The 80% House, And Other Real Estate Truths

Guest

Mike Kelly

Mike Kelly is a REALTOR® with Jorgenson Real Estate, serving Austin and the surrounding Central Texas communities. Originally from a small town in Michigan, he grew up working in the service industry from a young age before relocating to Central Texas himself - giving him firsthand insight into exactly what this episode covers. He's licensed in both Texas and Michigan and has been recognized with awards including Rookie of the Year and Sales Associate of the Year, along with Jorgenson Real Estate's Newcomer of the Year. Known for being responsive, resourceful, and results-driven, Mike specializes in helping relocation buyers and first-time homebuyers navigate the Austin market with confidence. When he's not helping clients, you'll find him playing volleyball, paddleboarding on Lake Austin, or hiking local trails.

https://jorgensonrealestate.com/agent/mike-kelly

Guest appearance on:

Relocating To Austin The Smart Way

Guest

Rubie Armstrong

Guest appearance on:

The Costco, The Whip, And The Price Cut

Guest

Wally Harwood

Wally Harwood is a Broker Associate with Jorgenson Real Estate and the designated broker for Marka Property Management, the brokerage's property management division. A rare lifelong Austinite in a city where native-born residents are increasingly hard to find, Wally brings a background in mechanical engineering and tech sales to real estate, along with a sharp eye for data-driven marketing and property maintenance. He holds his ABR, CLHMS, MRP, and RENE designations and has ranked among Jorgenson Real Estate's top agents in both sales volume and closed units. When he's not helping clients navigate buying, selling, or renting across Central Texas, you'll find him playing soccer, working on home projects, or volunteering with Austin's Parks Department.

https://www.markapm.com